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Copy + Consulting

Services

My services cover a broad spectrum. Because I’ve been in the industry since 2012 (this makes me sound old, but I prefer to think it makes me sound wise), the services I’m able to offer clients have expanded. Whether you’re a SaaS business owner looking to scale, a startup ready to get your name on the map, or a course creator/coach ready to hit those “too scary to say out loud” launch revenue goals, I’m your go-to-choice for growth strategy and copy tailored specifically to you and your business.

Customer-Led Growth

Why this framework?

Customer-Led Growth helps you nail down the highest ROI growth strategies for your business and get the plan and deliverables you need to make growth happen. I decided to layer my services on the CLG framework because it lets me do so much more than deliver compelling copy. With CLG, I can offer:

Deep Customer Insight

Targeted customer research to uncover your highest-value customers and their Jobs-to-be-Done. This will inform everything from positioning to messaging to copywriting as well as lay the foundation for future growth experiment brainstorming.

CX Mapping + KPIs

Key performance indicators (KPIs) and a customer experience map that works as a simple, repeatable framework for you and your team to measure your success against and operationalize over time as your company scales.

Value Proposition + Messaging Guide

A clear value proposition and messaging guide to steer the updating of materials like your website, marketing assets, and customer lifecycle communications.

Growth Strategy + Implementation

A decisive growth strategy and implementation plan that clarifies the exact, step-by-step actions your team needs to execute within the next 3-6 months including analysis of all your current marketing channels and any new opportunities.

Launch Copy + Strategy

Nail your launch with a done-for-you launch and conversion-focused sales page and email series copy.
Check out my Launch Copy Package!

Flywheels or Funnels

Build a list of perfect leads, convert those leads to perfect customers, and re-engage the ones you’ve “lost.”

Email Copy + Strategy

Deliver effective email marketing campaigns that engage and delight while boosting your bottom line.

Website Copy + Strategy

Capture dwindling attention spans and meet your marketing goals with brilliant web copy.

Brand Voice Guide

Stand out from your competitors & highlight your personality with a custom brand voice guide.

Customer-Led Growth

Get a strategic, actionable plan for growth through customer experience. Learn more!

VIP Day

Skip the queue and get my uninterrupted focus on those pesky copy projects lingering on your plate. Learn more!

Web Copy Audit

Improve your site’s message, readability & flow, headlines & CTAs, and more with a web copy audit.

Custom Project

Need something special? Book an intro call and let’s talk about it.

Stuff I’m Proud Of

Certifications & Memberships

customer led growth consulting certification from Forget the Funnel
copyhackers 10x emails
copyhackers 10x launches
copyhackers 10x sales pages
copyhackers 10x funnels
copyhackers 10x landing pages

Sarah

Absolutely love the sales page! You were able to capture exactly the feeling I was going for — and it's had an ENORMOUS impact on sales!!!

Paul

It's like you reached into my brain and pulled out exactly what I was thinking — and then put it into words much better than I ever could!

Kelsey

Jacinda is an ideal copywriting partner. She is nimble to respond, careful with her time, and writes in a fluid, conversational style—one you never have to go back and fix. I’m so grateful to be working with her!

Lauren

I'm absolutely obsessed with Jacinda's way with words. She was able to embody my brand voice and now my website actually sounds like me. My clients have taken notice and so have the search engines!

Sharon

Jacinda has been indispensable as a strategic partner for the firm's recent service line launch. She's such a bright and vibrant person and clearly loves what she does, even when we changed our mind roughly a thousand times. She was patient and knowledgeable and I can't wait to work with her again!