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How to Use Conversion Copywriting Tactics to Write a High-Converting Website

You already know that your sales pages need to convert. After all, that's the entire point of sales pages, isn't it? What you might not know is that using conversion copywriting tactics on your non-sales pages can have a huge impact on nurturing site visitors. Many folks don't realize that your ... READ the POST

6 Easy Steps to Writing Headlines That Keep People Reading

If you write anything, you need a solid headline. Maybe not a paper for school because, let's face it, your prof had to read the paper anyway. But if you don't have the money to pay everyone else to read whatever it is you're writing, here's how to write headlines that get noticed. "Okay, ... READ the POST

How to Use Social Proof Marketing for Course Creators

Social proof marketing can be a game changer for course creators. Sounds like hyperbole, I know, but it's true! Nobody wants to be a guinea pig. And that's why we look for social cues to tell us whether or not we should bother trying or buying something. That's the entire point of social ... READ the POST


Absolutely love the sales page! You were able to capture exactly the feeling I was going for — and it's had an ENORMOUS impact on sales!!!


It's like you reached into my brain and pulled out exactly what I was thinking — and then put it into words much better than I ever could!


Jacinda is an ideal copywriting partner. She is nimble to respond, careful with her time, and writes in a fluid, conversational style—one you never have to go back and fix. I’m so grateful to be working with her!


I'm absolutely obsessed with Jacinda's way with words. She was able to embody my brand voice and now my website actually sounds like me. My clients have taken notice and so have the search engines!


Jacinda has been indispensable as a strategic partner for the firm's recent service line launch. She's such a bright and vibrant person and clearly loves what she does, even when we changed our mind roughly a thousand times. She was patient and knowledgeable and I can't wait to work with her again!