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What is Customer-Led Growth + Who Needs It?

Simply uttering the words "customer-led growth" to most business owners — hell, even most marketing teams — is the fastest way to learn all about how well (or not) that business is performing according to customer satisfaction surveys or how exceptional (or not) that business's customer support ... READ the POST

Ethical Sales Copy: What It Is & How to Do It

Ethical sales copy. It might sound like an oxymoron to you, but I'll hopefully help change that view. The fact of sales is this: people buy from people and brands they trust. Without trust, your business is never going to be as successful as it could be. Of course, building trust takes time, ... READ the POST


Absolutely love the sales page! You were able to capture exactly the feeling I was going for — and it's had an ENORMOUS impact on sales!!!


It's like you reached into my brain and pulled out exactly what I was thinking — and then put it into words much better than I ever could!


Jacinda is an ideal copywriting partner. She is nimble to respond, careful with her time, and writes in a fluid, conversational style—one you never have to go back and fix. I’m so grateful to be working with her!


I'm absolutely obsessed with Jacinda's way with words. She was able to embody my brand voice and now my website actually sounds like me. My clients have taken notice and so have the search engines!


Jacinda has been indispensable as a strategic partner for the firm's recent service line launch. She's such a bright and vibrant person and clearly loves what she does, even when we changed our mind roughly a thousand times. She was patient and knowledgeable and I can't wait to work with her again!